Research Areas
The objective of my research is to assess the behavioral aspects of the newer pedagogies within the business curriculum. The purpose of this assessment is to advise business faculty regarding potential student behavioral responses to these newer pedagogies. This is particularly important so that the business instructor can take steps to anticipate and mitigate adverse responses on the part of some students which would otherwise limit the effectiveness of the newer pedagogies in achieving their stated goals. Thus, this research endeavors to facilitate the introduction of newer pedagogies and increase their effectiveness by providing business faculty with a better understanding opf the behavioral aspects of the newer pedagogies.
Academic Degrees
Ph D, Michigan State University, 1974
MS, University of Delaware, 1967
BA, Franklin & Marshall College, 1965
Representative Publications
Blouch, Wm., Ulrich, Thomas, and Alfred Michenzi. “A CPA Perspective of a Contemporary Auditing Curriculum: Helping to Keep it Relevant.” Journal of Business and Accounting, Vol. 8, No. 1, Fall 2015. pp. 88-101.
William Blouch, Thomas Ulrich and Alfred Michenzi, An Assessment of the Quality of
Auditing Curricular Design, Journal of Business and Accounting, 4(1) 2011, 133-148.
William E. Blouch, Thomas A. Ulrich and Alfred R. Michenzi, Enhancing Student Nontechnical
Professional Business Skills: An Academic-Based Socialization Program, Journal of
Business and Accounting, 3(1) 2010, 47-67.
Harold D. Fletcher and Thomas A. Ulrich, The Melding of Financial and Valuation Analysis:
An Application, Journal of Finance and Accountancy, 2 2010, 62-72.
Harold D. Fletcher and Thomas A. Ulrich, The Statement of Cash Flows Using Financial
Statement Equations, Business Education and Accreditation, 2(1) 2010, 15-26.
Erika E. Small and Thomas A. Ulrich, The Effects of Non-Traditional Pedagogies on
Student Motivated Behavior, Business Education and Accreditation, 2(1) 2010, 121-134.
William E. Blouch, Thomas A. Ulrich and Alfred R. Michenzi, Faculty Perspective of
a Contemporary Auditing Curriculum, Journal of Business and Behavioral Sciences, 20(2)
2009, 28-41.
Thomas A. Ulrich, Alfred R. Michenzi and William E. Blouch, An Importance-Effectiveness
Analysis of Contemporary Auditing Course, Academy of Educational Leadership Journal,
13(4) 2009, 17-Jan.
Thomas A. Ulrich, Entrepreneurially-Minded Undergraduate Business Student's Educational
Preferences, Journal of Entrepreneurship Education, 2009.
Presentations and Proceedings
Blouch, Wm., Ulrich, Thomas, and Alfred Michenzi. “CPAs Assess Auditing Curriculum,”
Manuscript presented at the 17th Annual Meeting of the Academy of Business Disciplines,
Ft. Myers Beach, Fl, November 2015.
Blouch, Wm., Ulrich, Thomas, and Alfred Michenzi. “Effectiveness of Auditing Curricula
Revisted.” Manuscript presented at the 2015 Northeast Regional Meeting of the American
Accounting Association, Providence Rhode Island, October 2015.