Digital Marketing and Analytics Interdisciplinary Major

Real World Experience

In a senior capstone class, students will complete a variety of digital marketing projects for small businesses, start-ups and nonprofits with the guidance of digital marketing mentors. Students will also have other opportunities throughout their 4 years to engage with real companies through speakers, site visits, and other events.

On-Going Mentoring and Networking

The Digital Marketing and Analytics Program will link students in the program to digital marketing professionals who will provide on-going guidance and mentorship throughout their time at Loyola. Loyola also has experienced Executive in Residence faculty who will also mentor students. 

High-Impact Learning Experiences

Using simulations, data from actual companies, and professional certifications on a variety of technology platforms, students will develop a range of resume building skills that will help build their confidence and job readiness to enhance their competitiveness and allow them to hit the ground running on day one of their internships and post-graduate careers. 

In Loyola’s Digital Marketing and Analytics major, you will learn how to master the online space with skills that include:

• Creating great content for your website, emails and social media channels to attract and engage customers and fans
• Analyzing data to optimize your marketing efforts to meet a business’ goals
• Determining when, where, how, and how often to advertise and communicate online and on social media
• Managing customer relationships using different technologies like search engine optimization and customer relationship management software that incorporate artificial intelligence.
• Our ultimate goal is to prepare you to contribute to companies on day one of your internships and post-graduation jobs.

In this cutting-edge curriculum, students take an interdisciplinary set of classes that prepare them in all the facets of digital marketing. Students will obtain professional certifications in essential areas like Excel, content marketing, search engine optimization (SEO), and customer relationship management software that competitively prepare you to obtain internships and obtain the plethora of jobs available in digital marketing.  

Digital Marketing Capstone

Those enrolled in the digital marketing and analytics major will culminate their experience in Loyola’s Sellinger School of Business and Management with a capstone course where they will complete projects for real businesses and organizations throughout the Baltimore community.

Content Marketing

Today, companies and organizations need to attract and keep customers with great online content and information. Whether its blogs, website copy, video or social media content, this content needs to be optimized for search engines so the right buyers find the content they need and desire. This course dives into why we create content for marketing, and strategies for creating, distributing, measuring, and optimizing content online. 

Social Media Strategies

The average person spends 144 minutes a day interacting with social media. This course will examine the ever changing landscape of social media platforms and learn how to plan, implement and monitor a company’s social media strategies. 

Marketing Analytics

Data underlies all digital marketing strategies and being able to analyze that data to inform your marketing decisions is essential. Students will learn about analytics for websites, social media, and paid media strategies. Students will also learn the technical tools they need to visualize and model data to evaluate their marketing efforts.

This degree will prepare students for a variety of positions including:

• Content Marketing Strategist
  Digital Marketing Coordinator
  Digital Account Executive
  Media Coordinator
  SEO Specialist
  Social Media Coordinator
  Marketing Analyst
  CRM Manager
  Email Marketer
  E-Commerce Manager
  Marketing Automation Lead
  PPC (Pay per click) Specialist

What if I am interested in digital marketing and/or marketing analytics but I don’t want to be a part of the cohort? 

Marketing majors can and do obtain digital marketing and analytics role.   Almost all of the classes that are a part of the Digital Marketing and Analytics major will be offered as electives which will be available to marketing majors and minors allowing them to prepare for digital marketing careers as well. While Digital Marketing and Analytics majors will be exposed to more real-world class projects, students not in the major can seek out these opportunities as well. 

Is it possible to become a Digital Marketing and Analytics Major when I’m in my junior or senior year? 

Digital Marketing and Analytics students start taking their required classes in their sophomore year. Should students complete the sophomore level digital marketing classes on their own outside of the cohort, exceptions could be made for high achieving junior students in their fall semester at the discretion of the program director to join the cohort if there is space.

Space is limited by design to ensure a strong experience in the capstone class so simply taking the classes will NOT mean you can complete this major. Once you are in the spring semester of your junior year or are a senior, it would be too late to become a Digital Marketing and Analytics major.