Marketing
Overview of Major
What Can I Do With This Major?
Potential Job Titles
Examples of Internship Sites & Potential Employers
Learn from Alumni
Additional Web Resources
Overview of Major
The study of marketing includes marketing principles, principles of selling, consumer behavior, advertising, marketing management and international marketing. Upon graduation, graduates have pursued employment opportunities in advertising, public relations, sales, and finance.
Resources
What can I do with this major?
Learn more about career options in your field by clicking below to learn about different focus areas, typical employers, and strategies to get started. Be sure to scroll to the bottom of the page for links to Professional Associations, industry job search tools, and resources for additional insight.
Use O*Net for additional career research and to explore the tasks and activities typical in various careers. Browsing through job postings on Handshake (and other sites) while you are still making a career decision can provide insight into the industry; taking note of required qualifications lets you know what skills and experiences to seek out during your time at Loyola.
Potential Job Titles
- Advertising Account Manager
- Visual Merchandiser
- Assistant Network Buyer
- Graphics Administrator
- Account Coordinator
- Sales Analyst
- Project Management Associate
- Purchasing Manager
- Special Events Associate
- Market Research Analyst
- Financial Advisor
- Inside Sales Representative
- Market Development Representative
- Securities Broker
- Planning and Allocation Analyst
- Financial Planner
- Communications Assistant
- Insurance Claim Examiner
Examples of Internship Sites & Potential Employers
- 610 WIP Sports Radio
- Himmelrich PR
- Baltimore Magazine
- Legg Mason
- Baltimore Orioles
- Merrill Lynch
- Stanley Black & Decker
- MTV Networks
- Comcast Spectacor (Philadelphia Flyers)
- Novartis Pharmaceuticals Corporation
- Cystic Fibrosis Foundation
- Smith Barney
- Distinctive Solutions, Inc.
- The Leukemia & Lymphoma Society
- Fedway Associates, Inc.
- Under Armour
Learn from Alumni
Join Loyola Connect, an online networking platform just for the Loyola community, to search for alumni by major, industry, location, and more. Get advice and insight from those who have been in your shoes. You can also explore profiles of Loyola students and alumni on LinkedIn. Considering asking an alum for an Informational Interview to learn more about their career, employer, and industry trends.