Content Development and Strategy Specialization

This specialization is designed for creative professionals and data-driven marketers who want to build high-performing digital experiences.

What You'll Learn

• Human-Centered UX Research
• Strategic Social Media Campaigns
• Platform-Specific Digital Writing
• Integrated Multimedia Production
• Analytics & Performance Evaluation

Career Outcomes

• Content Strategist or Content Marketing Manager
• Social Media Manager
• UX/UI Content Designer
• Digital Campaign Manager
• Brand or Creative Strategist

Specialization Courses

A minimum of three courses are required to earn this specialization.

• ME720: User Experience (UX/UI)
• ME725: Emerging Media Platforms
• ME745: Writing and Planning for Emerging Media
• ME770: Social Media Analytics

For course descriptions, please see the Graduate Academic Catalog.