Loyola University Maryland Brand Guide
Guidelines for GreyhoundsLoyola University Maryland is a remarkable place—where passion, intellect, and faith
blend to create life-changing experiences.
These guidelines, for content creators and creative partners at Loyola, capture who
we are and how we bring that experience to life, establishing a unified visual and
verbal identity that ensures every communication is consistent, professional, and
recognizably Loyola.
Explore the Loyola brand guide. If you have questions or need further assistance, please reach out to the Office of Marketing and Communications, marcomm@loyola.edu.
Our mission, vision, aspiration, and core values inform every institutional decision, including the creative ones.
Guidance for putting the Loyola Maryland experience into words. Descriptions of our new brand's rationale, category, pillars, voice, and unique value proposition.
University boilerplate, headline style guidelines, and writing dos and don'ts.
Primary and secondary messaging of the campaign, its custom typographic lockup, supporting headlines, and additional context to help develop further messaging.
Our improved logo, workmark, monogram, and shield with detailed guidance on usage, safe space, placement, and colors.
Brand colors, color accessibility usage and guidance.
Typography examples, guidance for usage in print and on the web, and downloadable fonts.
Guidance and rules around the use and creation of School Spirit Iggy.
Document templates, fonts, email signature, Zoom and Teams backgrounds, and pre-drawn School Spirit Iggy graphics.
Please note: Athletics marks are trademarked and should only be used to represent Loyola Athletics. They may not be used to represent academic or administrative units.